Internet marketing has grown exponentially on YouTube, and to be a part of this phenomenon, you need an effective YouTube marketing guide. Here are Youtube views for monetizing YouTube.
No effective YouTube marketing guide would be complete without mentioning content, so let’s get that out of the way. Face it, you either have a viral video, or you don’t. Most videos that go viral are either cleverly crafted by professional advertisers, or complete accidents, like the Numa Numa guy or the “Leave Brittany alone!”—person.
That being said, the most viewed videos on YouTube are viral ones. That’s what makes them viral. Your goal may not be to make a viral video, but if you do, it must contain: Really, really funny material, or Something astounding or rare.
The second most viewed videos on YouTube are “How To” videos. Most people can make a how-to video. Just keep it as short as possible while still covering the material.
Utilize Your Call to Action Option
At the beginning and end of your video, include a call to action. This is easily done, now, with the annotation ability that YouTube has so kindly provided. You can either do your call to action through an annotation or through a slide. Either way, it should not be nagging, just available. Effective YouTube marketing always involves a call to action, to guide your viewers to your site.
All effective YouTube marketing guides advise you to make friends (see this Tube ToolBox review to automate the process). This means responding to friend requests as often as you send them. You’re probably experienced by now with social networking, so you know how it works. The social networking marketers support one another by subscribing to video channels, adding friends, and sharing contact lists. . So, respond to friend requests as much as you make friend requests, and use social marketing to its amazingly powerful—and free—potential.
Speaking of Social Marketing…
The difference between this kind of advertisement and buying an advertisement in a magazine, besides the fact that it’s free, is that it’s a much more personal media. People feel noticed and more important when they get a tweet from you. Even though they know it’s automated, they are still receiving the message personally. So, when you post a video, put it on your Facebook wall, too. Include it in your blog, tweet it, and ask your friends to tweet and retweet your video. Post at least twice a week. Some successful businesses post every day, or even several times a day. Use discretion, though, because if your users get tired of you or feel like they’re being spammed, they’ll block you. Remember, you’re a businessman, not a snake-oil salesman.
Launch at Lunch
Effective YouTube marketing guides you into the optimum launch times for your videos. When you launch a video, it seems that the best days are Friday and Sunday. On Friday, people are starting to gear down for the weekend, so lunchtime launches and after work launches are the best time to catch them with enough time to watch your video. On Sunday, they’re just getting up at noon, and relaxing with their morning coffee, so lunchtime is best.
Since your business is ruled by search engines, it makes for effective YouTube marketing to guide the search engines to your videos. The two biggest search engines are #2 YouTube, and its parent—the #1 ranked search engine, Google. If you optimize your videos to make these two search engines happy, you start moving up in the rankings. Both of these search engines use algorithms to analyze your videos. YouTube uses the same algorithms as Google, with the addition of views. So, the more views your video gets, the higher ranking it will have on YouTube, eventually making it to the top of Google, as well.
Here’s how to do it: When you select your keyword, choose wisely. There are all kinds of free programs out there that will let you search popular keywords for your field (see this Video Shadow review for a great tool to help you). You can pay small fees for even more comprehensive analysis of keyword searches. The trick is to choose a keyword that is popular, but not too popular. If it’s the most popular keyword out there, you won’t stand a chance of hitting the top rankings. But, if it’s say, in the top 2/3rd of the field, you’re much more likely to get noticed, providing effective YouTube marketing. Be sure to put your keyword or key phrase in the title of your video. It needs to be in the first sentence of your meta-description, too. You know how, on Google, you see descriptions for a site that don’t make sense and have a … in them? That’s because your meta-description is too long, and the search engine is trying to get to the keyword by leaving out text. With the addition of annotations to videos, you have an excellent opportunity to provide links. Links are SEOs—the Google and YouTube love links, and notice you faster. The same is true with related videos. The majority of views for most videos are not even the result of advertisement. They come from people watching videos related to yours, and they follow the links. Respond to people who comment on your videos. This generates activity on your channel, and gets the attention of YouTube.
Any effective YouTube marketing guide should include the mention of playlists and thumbnails. Both will increase traffic to your video, which is the name of the game.